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Interim Head of Global Digital Marketing

Vice President

June 2019 - February 2020

MSCI Inc.

Budapest, Hungary / Global

9 team members

Role's focus

  • Ensure the global digital marketing team's operational continuity. 

  • Direct a full marketing infrastructure upgrade.

  • Complete an overarching brand refresh.

 

Tasks

  • Lead and manage a team of 9 individuals globally at 5 global locations.

  • Execute marketing campaigns, product launches and firm-wide initiatives, coordinate the design & brand activities, coach team members.

  • Formulate requirements and assess potential CMS (Content Management System) solutions.

  • Lead the implementation project of new technology and coordinated the digital rebranding efforts in parallel.​

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Achievements

  • Successfully delivered an upgraded and rebranded corporate website within 6 months. Read more about the project »

  • Achieved significant savings (1.5 million USD over 5 years) by choosing a marketing technology solution best fit for the maturity of the marketing organization. 

  • Improved team spirit and operational efficiency.

  • Successfully transitioned from a peer position into a manager role.

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