Interim Head of Global Digital Marketing
Vice President
June 2019 - February 2020
MSCI Inc.
Budapest, Hungary / Global
9 team members
Role's focus
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Ensure the global digital marketing team's operational continuity.
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Direct a full marketing infrastructure upgrade.
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Complete an overarching brand refresh.
Tasks
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Lead and manage a team of 9 individuals globally at 5 global locations.
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Execute marketing campaigns, product launches and firm-wide initiatives, coordinate the design & brand activities, coach team members.
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Formulate requirements and assess potential CMS (Content Management System) solutions.
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Lead the implementation project of new technology and coordinated the digital rebranding efforts in parallel.​
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Achievements
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Successfully delivered an upgraded and rebranded corporate website within 6 months. Read more about the project »
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Achieved significant savings (1.5 million USD over 5 years) by choosing a marketing technology solution best fit for the maturity of the marketing organization.
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Improved team spirit and operational efficiency.
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Successfully transitioned from a peer position into a manager role.