Vice President

MSCI Inc.

2014 - 2018

Budapest, Hungary / Global

3 team members

Role's Focus

• Redesign, enhance and oversee the corporate email communication and marketing automation strategy

• Accelerate the digital transformation of MSCI’s marketing function

• Inform MSCI’s tactical and strategic business decisions with marketing client insights

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​Tasks​

• Improve digital client experience

• Increase overall campaign efficiency and grow audience

• Formalize measuring marketing effectiveness 

• Ensure compliance with international data and privacy regulations

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Achievements

• Established and headed the best-grounded team within marketing operations by recruiting, managing and nurturing a successful group of individuals.

• Built and managed the most efficient and best quantified marketing channel at MSCI.

• Introduced a cutting-edge marketing automation software, Pardot and led its integration with Salesforce CRMS. Read more about the project »

• Developed and maintained a comprehensive KPI framework.

• Redesigned the onboarding journey and campaign experience.

• Introduced A/B testing and responsive email templates.

• Achieved a 190% growth of the email list in 4 years.

• Optimized the segmentation strategy for an organically growing email list of 130,000+ organized into over 300 segments, used for over 1300 campaigns. 

• Maximized email deliverability by rigorously maintaining the database and protecting MSCI’s email sender reputation through authentication protocols and credible content.