Pardot & Email marketing / Automations
Certified Pardot Specialist ☁️
November 2021
After having gained 4+ years of hands-on and strategic experience with Pardot, last year I became a Certified Pardot Specialist.
I'm not stopping here, the official Consultant certification is waiting for me...!
Implementation and rollout of a marketing automation platform
Vice President, 2014 - 2015
- Accelerated the digital transformation of MSCI's marketing function and its growth into a business driver role.
- Enhanced the client engagement and experience through the most efficient marketing channel at the firm.
- Delivered emails, email templates, drip and automation programs, custom redirects, automation/segmentation rules, segments, lists, reports, insights, lead assignment rules, etc..
- Collaborated with technical teams to integrate Pardot with the tech ecosystem, especially Salesforce.
- Drove user adoption across marketing and sales.
Email Marketing and Marketing Automations Manager
Vice President, 2014 - 2018
- Redesigned, enhanced and oversaw the corporate email communication and marketing automation strategy
- Accelerated the digital transformation of MSCI’s marketing function
- Informed MSCI’s tactical and strategic business decisions with marketing client insights
Read more about my responsibilities »
